I think they've got to be aggressive and to make Martha more accessible. America has got to know that she's not the same Martha she was before. |
It's like free money. If an item is $50 and you have a card for $35, then you get something for only $15. Psychology takes over. |
Retailers have achieved their goal, discouraging a lot of returns. |
The best way I can describe America is we're sleep-walking through Christmas. |
The consumer is in a budget mind-set; it's become ingrained. |