14 ordspråk av Bruce Leichtman

Bruce Leichtman

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 About 40 percent of HDTV owners know that they aren't watching HDTV. About 17 percent ... believe they are watching HDTV but are actually not.

 Absolutely, the market is becoming more fragmented; eyeballs are all over the place. But consumers take a long time to evolve,

 I'm not so sure that video is really so high on the list of priorities. Wireless is a much more natural bundle.

 In tests with rats, if there is no control, they go nuts. And the same thing is true of human beings. Viewers do not want everything unscheduled -- there is some desire to have things scheduled and not think about everything on your own.

 It's like satellite radio. Every company is afraid to miss something. So they spend all this money adding all this content when nobody knows what consumers really want.

 It's not a cost-related issue, ... You've got a Lexus-type product here that appeals to a niche of a niche.

 It's not a cost-related issue. You've got a Lexus-type product here that appeals to a niche of a niche.

 One of the nice things about set-top boxes is that they are constantly being overhauled, ... The cycle never ends.

 One of the nice things about set-top boxes is that they are constantly being overhauled. The cycle never ends.

 The big boy hasn't really even entered the market yet. They're just getting started.

 The combination of TV, high-speed Internet and telephone services is becoming increasingly important for both providers and consumers. Those who are most likely to receive bundled services tend to be younger and wealthier than average.

 The same would be true of telephone companies selling cable TV. That's the fallacy of the bundle idea, because consumers have a mindset about the provider.

 The video storm of 2005 never occurred.

 This is more of an amoeba that needs to grow.



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