Last year we spent more on electricity than we ever had before. Most years, our prices have gone up less than the rate of inflation. We try to balance the continuing increase in our operating expenses against the attempt to keep our product affordable for the families in Montana and Wyoming. |
Our top lift ticket this year is $42, which is what we charged for tickets back in New England during the mid-1980s, where I spent the first 11 years of my career. Montana is a screaming deal. |
When you have the snow, you're going to have a pretty good year. People will gladly pay for great conditions, and never seem to mumble about price increases. When you don't have (snow), no amount of discounting, promotions and other price specials will ever make up for your lost business volumes. |