Hugo Boss has managed to grow very strongly despite the difficult market environment. |
I don't expect any problems because both firms have a much larger combined dominance in North America than in Europe where Reebok is weak. |
I think they will reach their guidance. It will depend on the fourth quarter and the performance of the Real (food) stores. |
Investments for new products and marketing for the soccer World Cup will have an effect on the profit margin. |
The order backlog is very strong, particularly in North America and Europe. |
The precise impact cannot be specified yet. It all depends on how the company positions itself for the time after its rights expire. |
The shares are dropping despite good results because the outlook for the operating profit is extremely conservative. |