Advertising in games is becoming big business, driving new advances in video game technology enabling marketers to deliver targeted advertising to gamer demographics. The Advertising In Games Forum is the only event focused on bringing together advertising agencies, leading brands, technology providers and game companies to learn about and discuss the implications of these advances. |
By holding the Casual Games Conference alongside the Austin Game Conference we're creating a unique venue for developers, publishers and distributors of casual and online games to better understand the market challenges and business opportunities. |
Understanding the Asian computer and video game market has become a hot topic of discussion and of paramount importance for the continued growth of the game industry. The Austin Game Conference engaged industry experts with specific experience in the Asian market to present this topic, and Western developers and publishers will benefit greatly by participating. North American companies are eager to expand into the Asian market and similarly Asian companies are interested in increasing their presence in North America. |