I don't think we should be ashamed of the North Dakota Lottery. It is a very highly visible, very growth-oriented industry. As the director for the lottery, I don't think I would have a long-term tenure ... if I did not intend to promote sales of lottery tickets. |
It's a very attractive game, and it will fit very nicely in our product mix. |
It's not a novelty for them as much as it is in western North Dakota. |
Our sales have pretty well held steady. |
The 2 by 2 game will give players more variety and a little extra excitement. |
The commission that we give the retailers is going to be nickel-dime, compared to the additional tax revenue that the state as a whole would receive. |
We feel that subscriptions will be a very effective marketing tool for the lottery. |