We have rigorous plans to roll out several more hybrid products in the future, like the Camry next year. We're looking to establish Hybrid Synergy Drive as the leading brand. |
We took the temperature of the customer base. People are passionate about these vehicles. |
We're giving people what American consumers been demanding ? a powerful engine. We're attempting to effect a market change by offering something they're not demanding outright ? fuel economy. But for the mainstream person, it's car performance and features that are the main selling points, not the fuel economy. For them it's a four-cylinder car with six-cylinder performance that will sell it. |