Fisher Price has had a lot of products in the learning arena of late and we've also always had musical content in a lot of the products that we develop, and we saw a gap in the marketplace for this type of product. |
T.M.X. is the most incredible Elmo toy we've ever created. It's thrilling to be able to bring the Sesame Street sensation to a whole new generation of children in such an exciting and innovative new toy - one that we're sure will tickle America's funny bone, yet again, and again. |
The gaming element is extremely important when you're appealing to this particular age group and to give them quick recognition of the achievements they're accomplishing. |