It's really to encourage those customers to move up to our new competitive product line. |
What we've done is introduced a whole new family, and what that's been able to achieve for customers is faster speeds and more efficient use of toner, so there's cost savings. They're really all designed for affordable in-house printing of collateral. |
With all of these new features and this whole brand new product line, we decided it was a good time for customers to trade up or move up to these new benefits with these new products. |