[Gas prices, which hit a national average of $2.61 a gallon this week, are affecting sales of large pickups and SUVs] around the margins, ... We're not really seeing a wholesale change in buying patterns. |
A program like March Madness would not be a deviation from our marketing strategy. What we've said is that we will continue to use incentives strategically and tactically. |
Any marketing program that we would offer would be consistent with the marketing strategy we announced on Jan. 10. |
Everyone pays the same price. That's the message. We're not stressing the deal. |
had a great deal of success with this program. We've set a number of sales records in the past few months, and we thought it was important to extend for the month of September. |
It's consistent with our strategy of using targeted incentives when they make sense. |
Obviously consumers have been very receptive. We are confident they will respond to the program as they have the last few months. |
The first time was very, very successful and a lot of folks asked us to do it again. |
The prices are probably on balance a little higher than with the employee discount, but they're still very, very competitive. |
The reason for the bonus cash offer is a continuing sell-down of 2005 inventory. |
We have advised our dealers that the program will conclude on Sept. 30. We're in the process of launching our 2006 models and we want to focus on that. |
We love commercial fleet sales (to corporations). They're profitable, and we're not looking to decrease those. |
We stand by our numbers. |
We're confident Chevy was the sales leader for 2005. |
We're starting to focus on transitioning to our '06 models. |