Does that (the name Boone County Hospital) really reflect what we do? Is that what the community wants?. |
The fact that it came up during strategic planning, we decided to research it further. |
We will determine, based on their information, if we need to change the name of the hospital or if the name doesn't accurately reflect what we do anymore. |
We're not necessarily changing the name of the hospital. What we are doing is significant. We will be moving forward with doing quantitative and qualitative research. A consultant will interview physicians, board members, employees and community opinion leaders. She will get a feel about what the community thinks about BCH and what they believe its image to be. |