As soon as you open your doors. |
Manufacturers are there, looking for new distributors, some are selling product to the end user, others are there just to create an image -- it's brand marketing. |
Much like any other advertising medium, a trade show lets people know who you are and what you do. |
My new employees had been competing against me for so long, they were afraid to have their competitor become their new boss. They resented the fact that we were onboard. I didn't know how hostile it would be. |
The only thing we don't include is the cost of your meals or airline tickets. |
Very often, people will rent a suite just for negotiating. Too many ears can listen in on conversations if you're meeting in the exhibit space. |