It's never a good sign to see fewer companies writing in New York. As the number of companies lessens, potentially the costs could go up. |
We weren't concerned about what GM was doing. We were concerned with what the consumers were doing. |
We weren't concerned about what GM was doing. We were concerned with what the consumers were doing. This is one of those great rivalries — two sports cars coming out — and we thought the best way to get our message out was to offer a comparison. |
What we're finding is that this younger demographic is not sitting in front of the television watching commercials. |