Hype does not last long. When you think about the rationale behind the work we have done for two and a half years, it is all about perception and how we want someone to feel. |
I give it high marks. It sounds wonderful to me. |
When you think about a destination brand, it is really about a science. This is not art, this is about substance and this science of brand mindset has been perfected by thousands of organizations around the world. |