Fans have come to expect this kind of thing. |
We looked at what this movie was about, what the themes in the movie were, at the audience we were targeting and at the available digital devices. We wanted to carry those concepts through our digital marketing campaign, so we thought of a BlackBerry game -- and then we looked at how to make it happen. |
When we first started using the Internet to promote, some ideas were ahead of their time. Now bandwidth has caught up to ideas. |