Any guide book that suggests that talking to English people is tantamount to assault is being both unhelpful and inaccurate. |
I think it would be good to have something that encourages people to appreciate their own country - people sometimes seem too keen to get away. It is also important that we establish a British brand, especially in countries which are opening up, such as Poland, China and Russia. |
This is a booming market. We are perceived as a very tolerant society. |