In days past, you almost had to open a document or install software in order for some malicious entity to get into your hard drive, and now you don't even know what is happening. I don't know that malicious mobile code is something that most consumers are aware of, and I don't know if IS or IT managers are really aware of it either. |
The Internet makes it pretty easy for the consumer to research airline fares and buy tickets. |
The Net is a perfect medium for this kind of thing. Whatever it is you're offering, you can very cost effectively market to groups in other geographic locations very easily. |