I've never seen anything like it. There are 80 million of us out there at the age where our kids have left the nest. |
It's almost like we're the new kid on the block. There's a lot of rethinking going on in the marketplace as advertisers try and figure out what is the right thing to do in today's bold new environment. There are so many elements that have come together to suggest new ways of doing things. |
We are a little over 50 percent pre-sold in the first phase. We just started before the holidays. Around Thanksgiving. |