And I like to think we've come as far as we have by word-of-mouth marketing, by understanding where our niche markets are. I was just sitting here reading an article in Forbes magazine about grass-roots marketing, and they are talking about a lot of things we've been doing for years. |
It's been an interesting ride. Especially for a little company, but it all started at Floyd Central. |
Our newest product is called the Chameleon. We marketed the product first to high schools, and now the University of Maine girls' basketball team is using them. |
The company (was) sold in 1988; then I played for a year. Then I was at Ball State when one of my former students called. |