It's not really a statement. We wanted to do a community art project and it turned out to be a runaway thing. It has become how we make sure (our products) fit all these people as best we can. |
People have responded positively to stainless steel. You want something that blends in and matches your decor. |
We have almost a cult-like following among older consumers. At the same time, we have just as strong a following from people in the 20-to-40 age range because the products look cool. |