They are aware of it, but they haven't changed their behavior. |
This is just the latest incarnation of the trend of Americans' trying to lose weight by eating, |
We like what we like. All we do is put a new name on what we like. |
We say we want fresh, but the truth of the matter is, to deal with fresh, it takes over your life. You have to prepare it, store it . . . and then you'll probably throw it away anyhow. |
We want to buy fresh, but we don't want to deal with it, I can make pretty exotic meals, but I don't have to deal with buying ingredients, chopping vegetables and cleaning up. |
What can I say? Americans love fried chicken. |
What this [trend] says is that a coffee shop has a role today in bringing up kids. It's less about a need to have coffee than that every generation of kids has to have a place to go. |
With self-service, customers generally fly through. It will save time and money, unless the order is complex. |