Green home building is at a tipping point among the builder population. |
Green home building is at a tipping point among the builder population. The data we recently collected indicates 2006 to 2007 is the time frame from which the builder population moves from a majority less involved to more involved with green building. |
I think the results are on point. If we're going to move new products and innovation into practice, we need to understand better the characteristics and incentives that are important to the consumers -- what makes them receptive to new products? And from there, how do they get information? If we can make consumers aware of options and get them to demand innovation, we can transform our industry. |
This is the place where you are going to see everything that's brand new - all of the newest products and services for your home. |
We can safely say that green buildings are no longer a fad, but rather an increasingly important new way of doing business. |