The expansion in these two segments is due to rising spending power among women, as female online shoppers exceeded their male counterparts for the first time last year at 52 percent. This trend will definitely continue. |
The market will continue to prosper as Internet users nowadays have more confidence in Internet security and more traditional retailers are fast moving into cyberspace to explore new market opportunities. |
To be successful in the electronics space, people should develop unique services to differentiate from rivals and cater to the tastes of women, given rising female spending power. |