There are actually a lot of New Orleans natives in the area. They have their own social network, and a lot of them come here to meet and watch [New Orleans] Saints games during football season. |
There was a large displacement of Louisiana natives throughout the United States after Hurricane Katrina. If we succeed in launching a national chain, maybe we can at least bring a little taste of home closer to them. |
We like Prince George's County because it has the diversity and disposable income we were looking for and we feel it's a good location to develop this model. |