49 ordspråk av Jack Myers
Jack Myers
I think it's up to each individual, ... I'd rather donate it locally and give it to the United Way and designate what it goes to.
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I think there's room for one (reality channel),
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I was the most bullish; I expected $8.75 billion. Even the bull was short,
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I was the most bullish; I expected $8.75 billion. Even the bull was short.
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I'm sure there's a lot of sales managers smiling big smiles this morning, ... It could send spot prices up 20 percent over expected rates and it could bring in anywhere between a low of $30 million to a high in the 70's of incremental ad spending.
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If anything there's been a little bit of a backlash,
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Is this an appropriate use of the NBC News and MSNBC News brand equity, or does it do more damage to these news brands than the positive branding it brings to NBC's entertainment series?
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It seems almost inevitable that there is some fall off from broadcast to cable, but whether it's anything meaningful is a big question, ... Advertisers going into the season will probably estimate it pretty close to ABC's last year numbers.
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It seems almost inevitable that there is some fall off from broadcast to cable, but whether it's anything meaningful is a big question. Advertisers going into the season will probably estimate it pretty close to ABC's last year numbers.
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It used to be that Madonna or Michael Jackson was going to be on the music award show or Barbra Streisand was going to sing at the Academy Awards, ... Those (entertainers) are going to draw huge numbers.
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It would be a very strong position for her.
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It's a big win in their efforts to remain competitive. When you're No. 3 in prime time, you're looking at a whole bunch of different needs and issues than when you're No. 1.
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It's a major step in collapsing the traditional 'You can only watch it when we tell you can watch it
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It's really become a hot button as far as a health food,
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Local advertising is bought more on a quarterly basis than an annual basis, ... A lot of economists have been lulled into a false sense of growth due to strength of '03 upfront [the advertising bought in the spring for the fall 2003 television season]. But that is only one-quarter in '03, and three-quarters in '04.
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