Elvis sells all over the world, and that's where the real opportunity for growth lies for us, to take more of Elvis and Graceland out to the world, |
For years, Elvis Presley Enterprises and the Presley family have envisioned a project like this. We are thrilled to be able to move this concept forward. |
They said when we were getting to know them, 'You know, we're not out trying to buy problems. We don't want to buy companies that we have to fix. |
We've been thinking about this stuff for so long, but now we can actually do it. |