17 ordspråk av Jack Trout
Jack Trout
 All's fair in love and marketing. |
| I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this mean Nike is not going to get their hands on the big athletes? I doubt it. |
| I don't see how the addition of Reebok helps them in their quest to run against Nike. Does this mean Nike is not going to get their hands on the big athletes? I doubt it. |
| If I were to use outdoor for Coke, I would do the exact opposite. I would run 19th century billboards. That would be startling. |
| It comes down to what is an M&M, and you haven't the foggiest, |
| It comes down to what is an M&M, and you haven't the foggiest. |
| It's an idea whose time has come and gone, ... Wal-Mart's 'Everyday prices' trump blue-light specials. Why they want to try this one again, I have no idea. What Kmart is saying is that we have a few things on sale and Wal-Mart is saying we have a lot of things on sale. |
| Maybe if people think they have this terrific quality, then they'll forget about the calories and the fat, |
| People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols. |
| The risk is turning a molehill into a mountain. If the press notices that you're coming down on someone, it'll all get magnified and all of a sudden the company is the bad guy. |
| The trick is to move quickly if you're going to move at all, and come down with a ton of bricks, |
| These things stick in people's minds. |
| These things stick in people's minds. Heritage in a category is a very powerful differentiator. |
| They've blown the cachet they had years ago. It's over now, and it's hard to move a brand up once you've been down. |
| This is dangerous because the networks are calling into question their own medium. |
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varav 1407627 på engelska
Gezegde (1469536 st) Zoek
Categoriën (2627 st) Zoek
Auteurs (167535 st) Zoek
Afbeeldingen (4592 st)
Geboren (10495 st)
Gestorven (3318 st)
Datums (9517 st)
Landen (5315 st)
Idiom (4438 st)
Lengths
Toplists (6 st)
Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.
Det är julafton om 40 dagar!
Vad är gezegde?
Hur funkar det?
Vanliga frågor
Om samlingen
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 |
Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.
Det är julafton om 40 dagar!
Vad är gezegde?
Hur funkar det?
Vanliga frågor
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