[Not surprisingly, those first two years fell flat.] I made plenty of mistakes, ... Mostly about where to spend advertising money. I bought too many keywords. There were many search engines offering keyword buys that would give you priority when people did a search. |
[One of the most popular pages on her site is where customers can find newly launched fragrances. Another lets customers know about particularly hot products.] We have very loyal customers, ... and we try hard to give them what they want. |
It was really scary for them, ... It was the first time they had ever signed a store lease. But they took the risk and it was a big success. It was the first cosmetics/perfume store to open in the area. |
They came here in 1980 with nothing and speaking no English, ... They worked odd jobs, and Mom helped out selling cosmetics and perfumes at a local swap meet. |