It's a perfectly natural deal for these two companies, ... WPP wants to be the biggest marketing and advertising agency in the world, so from their perspective, it's a natural deal by a lot. |
It's a perfectly natural deal for these two companies. WPP wants to be the biggest marketing and advertising agency in the world, so from their perspective, it's a natural deal by a lot. |
The consolidation has always been part of the operating landscape and it always will be. But these other companies, their main focus recently has been acquiring marketing services companies and my guess is they will continue to go about their business as usual on that end. |
This deal is an indication that Mr. Sorrell has a drive to be the absolute top advertising and marketing agency in the world. It's a perfectly natural deal for these two companies. |