This is the biggest threat to that (sustainable trend) in years because if you use chemicals on a vineyard, it's no longer organic. |
We are advocates of sustainable practices. But in the big picture the use of pesticides to eradicate the pest will be justified by the fact that more pesticides will not have to be used throughout the valley in the future. |
What customers want is personal service. Retailers are struggling with how to provide that in a cost effective way. We're increasing the capability of the retailer to give you that experience. |