It's really about readers getting in touch with books. Their interest may start with new technology, but we hope that, in the end, they go to a bookstore, buy a hardback or a paperback, and curl up with a book. |
There's so much competition out there, and it's really a finite number when you talk about the attention of the book-buying audience, |
What we're doing as a trade publisher is allowing users to experience new books whenever they want, the same way that they might not have the time to listen to a radio show the day it's broadcast, but will listen to it later. |