As a recreational runner, I was familiar with the various charity-based races, but decided I wanted to do something really different. What stuck in my head was the premiere marathon ... Boston is the most legendary of all marathons. |
It looks like right now we are going to significantly pass the $35,000 raised last year. The motto we use is very simple and basic. Most of the runners do it $26 at a time. It's easy to walk up to somebody and say 'Hey, can you sponsor me $1 a mile.' That makes it affordable for a lot of people. |
It told me that there was some opportunity there. If I could raise that money with such little effort using that theme, that I could possibly grow this. |