If you leave it up to the person stocking the shelves at 2 a.m., at some point these stockers just give up and say they can't find the promotional displays. RFID can tell me where a display is, and whether a display has been put on the floor at all. |
Increased attention to infrastructure middleware and applications and analytics are crucial steps toward increased RFID adoption. Just solving the physical issues alone will not create the RFID tipping point. |
No other technology can collect and relay such sophisticated data to people making decisions in the supply chain. |
Several market makers have given oversight responsibilities to their marketing organizations. That way the cost and benefit will be recognized, giving the company a balanced view of progress. |
The challenge is that there are no applications to date to take advantage of that information. |
The tipping point is not a question of if, but when. |