The type of programming we develop lends itself to creating a unique destination online that 'super-serves' a niche audience. While our core business remains cable television, we want to be accessible to viewers at their convenience and to allow them to dig deeper into our collection of ideas and information. Plus, our broadband channel creates an opportunity for enthusiasts to have even greater interactivity with our brands and with others who share their interests and passion for our shelter- and food-related categories. |
This partnership gives two strong media companies an opportunity to draw on each others' resources. |
What you're really doing when you're building a broadband channel is building a community. There must be something about the channel that can be tangibly used by the consumer. |