The real desire by these tech companies is to express themselves in a much more human way and to get an emotional connection with end users. |
This is something we're going to see more often than in the past because of the technology advances. As making these types of commercials becomes easier, I think we'll see the field of advertising in general pick up on the trend. |
To a certain degree, the Internet is a little more intangible than the standard consumer product, so you need to market it differently in that sense. That's what these types of commercials are trying to do. |