42 ordspråk av John Sicher
John Sicher
The sale of sugar-carbonated sodas in schools is a tiny, tiny part of their overall volume. The impact is more in terms of responsibility and accountability to the consumer.
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These products are sold on function more than taste.
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They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.
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They've created a very good brand. It's got good distribution, and they're continually coming up with new and interesting flavors.
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This is more analogous to an energy drink. It is premium-priced and will be sold in limited packaging.
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This package was an interesting novelty, but was never going to be a big idea. It's not exactly hard to find a hot cup of coffee in America.
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Though not specifically part of management succession, this move, like Mary Minnick's promotion last year, elevates another strong executive and makes them both people to watch.
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Traditional carbonated soft drinks have got a tough road ahead. The migration to water and sports drinks and other noncarbonated drinks seems to be permanent.
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Turner is simply one of the best in the U.S. beverage business. Growing carbonated soft drinks today is a challenge, and Turner is very well equipped to do that with Big Red.
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Wal-Mart's growth and power is changing how consumers buy products and how beverage companies sell products. The lawsuit is about Coke and its bottlers trying to come to terms with that.
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We estimate that the diet category could actually surpass the regular soda category in about 12 to 15 years,
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With innovation and new product plans, it will be pretty intense next year.
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