It has to be a unique, engaging experience. |
People outside of Virginia are not as emphatically enthusiastic about the anniversary as those inside Virginia are. It doesn't have the same degree of meaning for them as it would for Virginians. |
They are giving the customer exactly what they want. What we have to do is to become a cruise ship on land. |
What we are seeing in 2006 is really a shift in quality expectations. They (tourists) are willing to pay more, but their expectations are off the charts. |