The way people make decisions about cell phones is still about cheap minutes, good coverage at home and a free handset. |
There is certainly a big market for teenagers and parents adding them to their [mobile] phone plan. |
This consumer interest bodes well for the mobile industry as vendors use different business models to try and tap into this consumer demand. The challenge is not interest but rather finding the correct mix of premium content and price points that is lacking in today's offerings. |
This is going to be an exciting space for the next couple years. |
We haven't seen anything that looks and feel like an Apple product yet. |
Will the animated avatars come out on the market? Yes. Will people buy them? Yes. They're fun and entertaining. But there's a limit to what consumers will spend -- they're already buying games, ring tones, videos, and music. The average cell-phone bill is already around $50. And consumers have shown [a willingness] to spend an extra 5% to 10% a month for data services. But they're not going to spend an unlimited amount for more and more services. |