I feel passionately about bringing attention to this issue. My goal in creating the image, aside from the technical challenge it took to make it look like the real billboard, was to make people think about what the 'ex-gay' marketing message means. |
I immediately thought the message was offensive, Straight? Unhappy? |
The only way I could think about communicating the opposite was by turning it on its head and giving them a dose of their own medicine. |