Consumers are getting used to high gas prices. Gas prices were high during the (Christmas) holiday season, and people were still out there spending money. |
It's a niche holiday. It's not the most lucrative holiday, but retailers look at it as a nice bump in what is traditionally considered a slow month. |
Last year, it definitely helped March sales in general. So maybe this year, we'll see a nice boost in April sales. |
We don't keep track of final sales, we just anticipate them. |
You got extra time to shop. You have warmer weather, and you can buy what's now in the stores - spring apparel and spring decorations. |