I would like to think that these magazines serve a useful role in keeping the people informed and keeping them connected. The more they are informed and connected, the more likely they are to give. |
In all the magazines, we try to showcase the excellent programming and work of the students and faculty. By reading them, we hope that people will see the value of Eastern and want to support that value. |
The fundraising that we do is subtle more than direct. We want people to see that Eastern is a good investment, that the students and faculty are achieving great things and that they are worthy of financial support. |