Sharper Image's stereo systems and message chairs have done extremely well this year. The company offers merchandise that is perceived as unique, higher-quality and functional. In fact, its proprietary offering covers 70 percent of its merchandise, so it's mostly branded goods. |
The brand is a little stale. Their customer is just not out there shopping as frequently. |
The company generated about $500 million in sales. So advertising is a big chunk of their expenditure. |