Seven years ago it was a much harder pitch ... (but) our industry has been fueled by pop culture magazines. They need celebrity content. |
Since the Oscars are indisputably the biggest award show and involves the most marketable movie stars, it's the one most companies want to be involved with. |
The perceived value of your product or service increases by associating it with top celebrities and a glitzy Hollywood event. |
When you have everything at your disposal, it's sometimes the little things that mean more. |
You never get too rich or too famous to enjoy receiving a present. It's like Christmas all year long for some of these celebrities. |