That might just be the little extra impetus they need to seek help and quit smoking. |
What we're looking at, if the funds were lost, is a huge loss in these programs and also a loss in cost-effectiveness to the state. This would mean a big change for us. |
What we're trying to do here is just to have people who smoke recognize themselves in these ads and think about the more short-term, day-to-day effects of smoking. |