The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. |
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. |
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. |
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. |
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. |
There is no such thing as a permanent advertising success. |
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' |
To swear off making mistakes is very easy. All you have to do is to swear off having ideas. |
Too many ads that try not to go over the reader's head end up beneath his notice. |
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' |
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' |
What helps people, helps business. |
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. |
When you reach for the stars, you may not quite get them, but you won't. |
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. |