45 ordspråk av Leo Burnett

US  Leo Burnett

Leo Burnett föddes den 21 oktober 1891 och dog den 7 juni 1971 - US ad man
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 The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

 The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

 The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

 The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

 The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

 There is no such thing as a permanent advertising success.

 There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

 To swear off making mistakes is very easy. All you have to do is to swear off having ideas.

 Too many ads that try not to go over the reader's head end up beneath his notice.

 We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

 We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

 What helps people, helps business.

 When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

 When you reach for the stars, you may not quite get them, but you won't.

 Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.


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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.


Här har vi samlat citat sedan 1990!

Vad är gezegde?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




På banken tar de dina pengar. Och din tid. Här tar vi bara din tid.

www.livet.se/gezegde