14 ordspråk av Linda Barrabee

Linda Barrabee

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You don't want to necessarily tie consumers to what's available on the home page. You want to give consumers the option to buy stuff or find stuff outside the walled garden.

Carriers have been wanting to control the experience and have their brand be top of mind with the consumer.

Even though it's still really early with just 2 percent of the market with videophones to watch, these services are very important to the operators and content providers. But consumers are still not aware of them though young people are starting to take them up.

Your phone is about you in ways that are unlike traditional mass media.

[Despite the academy's interest, the market for such programming is still tiny.] It is not yet a mass market phenomenon, ... at some point we will have widespread adoption; this makes sense to me.

Marketers thought they lost out on the Internet, and they don't want to lose out on mobile phones, too. There is a lot of interest on the part of studios to do something different in mobile.

Most carriers want their users to stay on the company's home page, yet this could drive usage of data services.

There's very little room for profits from the full over-the-air download market,

It's still very much about price, coverage, quality of the network ... then very far down the list are these kinds of added services.

Carriers haven't delivered a really easy and palatable experience. If you can deliver that with quick snippets of video, people will pay for that.

If you look at what resonates, what kind of video do you want live instead of waiting to get home, it's really about sports and news.

If you can't do something different over the air and offer customers the ability to do more, what makes them pay $2.50?

For ESPN, it means trying to get people to leave another carrier, and the way to do it is with something different. The market is primed for differentiation.

Of all the accessories for cell phones, the ones people most want are headsets and other hands-free devices.

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På TV:n bestämmer någon annan. Här bestämmer du själv.

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