Marks & Spencer has been observing the Taiwanese market for a long time and is interested in setting up shop here. |
They need to achieve better market segmentation by developing different retail forms, such as increasing the proportion of entertainment facilities and decreasing that of retail. |
Unlike Shanghai and Hong Kong, which have numerous tourists to support the retail market, the Taiwanese market is special in terms of its residents' purchasing power and taste, and is acclaimed by international brands. |