If someone sees her on the Today Show, and then they go on the Internet to find her, she'll probably have a sponsor linked to her. It definitely snowballs. |
Pretty girls in sports is the golden ticket. This girl is someone to use because she has good looks and does a lot of different sports, so marketing a beautiful athlete is good in the end. |
With the Olympics, it's world-wide coverage. You know that person's name, and everyone in the world sees what they are wearing, and that's a big difference from winning a national competition. |