Although these are early days in mobile media, the aggressive efforts in mobile by Yahoo and AOL are paying off. But it is a close race, and as traditional media brands put more muscle into their mobile businesses, we expect that the market will shift. |
Among the U.S. carriers, Sprint has been the most aggressive in trying to become a media and entertainment player, and they're leading the pack. |
AOL owes its strong position in the mobile domain to its ability to provide seamless access to AIM buddy lists on handsets through an elegantly designed service and its strong relationships with mobile carriers. Its challenge is to demonstrate that it can use AIM as the foundation to engage users with a broader base of services, much as it is seeking to do on the desktop by opening access to its portal and e-mail services and linking these with AIM. |
Clematis plants were planted at the bases of the cables to create a semi-transparent walkway of greenery and flowers, which have yet to mature. Benches still need to be installed, and the cascading pools around the causeway won't work until next spring, |
Clematis plants were planted at the bases of the cables to create a semi-transparent walkway of greenery and flowers, which have yet to mature. Benches still need to be installed, and the cascading pools around the causeway won't work until next spring. |
Consumers' willingness to pay for mobile media presents a substantial market opportunity for converged digital media services. Companies that are developing digital media distribution businesses could see real profit from a sound mobile music strategy. |
Every major consumer brand and media property is embracing mobile. |
For most mainstream consumers I don't think they've had the option to have an application like this before. |
It still remains to be seen whether you're going to get mass-market adoption to buy a song that costs twice as much as it does to buy it on a PC. |
It's clear that music is a key thing. |
Live Ticker fits in well with how people use mobile phones, ... The PointCast-type model makes a lot more sense on a mobile phone than it does on a (desktop) computer. |
Live Ticker fits in well with how people use mobile phones. The PointCast-type model makes a lot more sense on a mobile phone than it does on a (desktop) computer. |
Mobile search is another front in that war. |
The cheerleader calendar increased in popularity and sales each year (since 2002). We are confident this year?s version will continue that trend. |
This data indicates that digital media consumers want to access their media from their phones, across a multitude of platforms. There is clearly demand for converged mobile devices among those who lead a digital lifestyle to enhance, not necessarily replace, their existing digital media devices. |