I.V. Bookstore is our biggest competition. If they want to get in a price battle it would be great … because it only benefits the students. |
We're trying to be on the students' side by cutting out the middleman, the wholesalers. |
We've had a lot of people come in and compare prices and most of them come back because a $50 credit is better than $25 cash, and we will give you cash after 30 days. |